The pitch:
Sosh has a very powerful brand image, especially with its pop colours and innovative tone of voice. The brand wanted to be (naturally) part of the creative/designer community, how do we step into it without being too commercial? Let's make things different with a dedicated tumblr/Instagram where we will give a blank check every month to a new artist.
To make things differently and create a real consistency between the artists, we will develop this account as an exquisite cadaver.
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