The pitch:
Red Bull 400 is one of the most intense mountain running competition in Europe. Every year, Red Bull Media is making random reports showing how tough it is with exhausted close up faces and an epic music (feeling like we are in a final of GOT episode).
This year will do it another way, a more editorial one, closer to our values and our media position.
What's more powerfull than stories? We will follow two competitors before, during and after the competition. They will share with us their story, inspirations, training routine and maybe more. We will follow them during their training but also during their ascension.
Two different profiles: a rookie who started running 1 year ago and a professional trail athlete.
Direction / DOP : Lumento for Red Bull France
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