The challenge:
We want to produce premium yet street-culturesque audio and video content.
The approach.
We partnered with Vice and the Ghetto Gastro to broadcast a culinary show with a deep hip-hop vibe, at the heart of the Chanteloup castle. The result: an IGTV video and a podcast with their own graphic universe and launch campaign.
Martell Home Encounters - IGTV episode
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Martell Home Voices - 2 episodes of a culinary podcast