![](https://cdn.myportfolio.com/fe8f729e-46c4-41cf-af41-7a906e80d0c5/cc96b13a-d28a-4bbb-98c6-dd80708f5511_rw_1920.png?h=e213df38a15e47a77b850033c9789ad5)
The challenge:
Cirio is an emblematic italian food company. Known for its authenticity and its high quality product but who doesn’t know how to address its communities on social media.
The approach:
The brand is here since 1856 and she is her age… Let’s refresh its image, you are not only a nice-old school tomato can, you are the what italian’s do best: cooking and celebrating! Let’s celebrate your italians roots with a touch of modernity and humour.
![](https://cdn.myportfolio.com/fe8f729e-46c4-41cf-af41-7a906e80d0c5/3244838d-f75c-4688-bbb9-fbaea4425b7a_rw_1920.png?h=56186bd74319396918031bcee682ba1d)
New recipes shot every month