The challenge:
Cirio is an emblematic italian food company. Known for its authenticity and its high quality product but who doesn’t know how to address its communities on social media.
The approach:
The brand is here since 1856 and she is her age… Let’s refresh its image, you are not only a nice-old school tomato can, you are the what italian’s do best: cooking and celebrating! Let’s celebrate your italians roots with a touch of modernity and humour.

New recipes shot every month

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