![](https://cdn.myportfolio.com/fe8f729e-46c4-41cf-af41-7a906e80d0c5/b539e459-04f4-46e2-a445-6ed52a4beb33_rw_1920.png?h=7044c0b9ecf0b4bd047f600ef6ed3841)
The challenge:
Danone wants to promote their brand new probiotic range towards consumers that are very keen on food & well being and very demanding on their food and digital consumption.
The approach:
Our concept: Activia is the best way to activate your day mode, or your night mode. To embody the concept: we don’t want to develop an other shutterstock campaign on morning routine, we create Pinterest content in which the product is introduced very naturally.
![](https://cdn.myportfolio.com/fe8f729e-46c4-41cf-af41-7a906e80d0c5/39e6f173-338d-416a-99e8-020c99cd94b1_rw_600.png?h=e427471a592df7c75b66662266baeec8)
We shot 7 other stop motions all describing a different "mood" that you can activate.
The assets were then use for social media campaigns and organic posts.
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