The challenge:
Danone wants to promote their brand new probiotic range towards consumers that are very keen on food & well being and very demanding on their food and digital consumption.
The approach:
Our concept: Activia is the best way to activate your day mode, or your night mode. To embody the concept: we don’t want to develop an other shutterstock campaign on morning routine, we create Pinterest content in which the product is introduced very naturally.
We shot 7 other stop motions all describing a different "mood" that you can activate.
The assets were then use for social media campaigns and organic posts.
-
