The challenge:
Renault is launching a new concept car: Morphoz.But this is not a traditional futuristic one, this one is for 2030, is evolving and might sign the end of the “personal” vehicle. How do we tell this new story?
The approach:
As the first flexible and intelligent vehicle, Morphoz pushes the limits of mobility and stretches out to adapt to its users needs, their lives and how the mobility is evolving. This vehicle embodies Renault vision of mobility: shared, conscious and evolutive.
Let’s spread its story with the concept: The shapes of life.
Long version of the movie, also declined in 30s and 15s.
Various video format part of the launching plan.
