The challenge:
Honest wants to talk with responsible behaviors and organic food in a completely non-moralizing way. Oh, and also, can we talk about our product and its audience lifestyle? Good luck with this.
The approach:
What’s charming and interesting about acting responsible is our little mistakes and misconceptions. It shows how it’s not that easy, and how we’re slowly progressing. Based on a strong strategic line, “On se dit tout et c’est ça le plus bio”, we produced many social media creatives to talk about Honest products and how people really behave.
National offline campaign January to March 2019
Digital video called "Les 4 vérités" written on various topics :
- 4 about the ingredients (here is the tea)
- 2 about the packaging
- 2 about the producers
- 2 about the brand "engagements"
Brand content developed during a year and a half around the editorial line:
- Instagram post
- Instagram video: shot on all the events where Honest was partner : WeLoveGreen, La cité fertile...
"Honest ou pas Honest" is a content similar to "Action ou Honesté" where we can highlight all the enggement of the brand and play with them.
Instagram content shot on all the events where Honest was partner : WeLoveGreen, La cité fertile...
During 18 month I had the opportunity to work on various projects and medias:
- Press campaigns during all the 2019 year
- Redaction of the "Code du festivalier" (Festival-goer code) that was in all the bars of the WeLoveGreen festival and also the brand spot.
