Honest wants to talk with responsible behaviors and organic food in a completely non-moralizing way. Oh, and also, can we talk about our product and its audience lifestyle? Good luck with this.
What’s charming and interesting about acting responsible is our little mistakes and misconceptions. It shows how it’s not that easy, and how we’re slowly progressing. Based on a strong strategic line, “On se dit tout et c’est ça le plus bio”, we produced many social media creatives to talk about Honest products and how people really behave.